WeVideo, an online, cloud-based video editing platform, was a client of Imarc that had recently gone through a rebrand and reorganization and needed a new website to reflect the updates.
Imarc worked hand-in-hand with the client’s branding agency to ensure WeVideo’s updated identity was reflected throughout its digital presence. I worked as the lead designer and art director for the website ideation, ensuring the website reflected the updated, vibrant color palette, friendly lifestyle photography, and modern, rounded typeface. New content modules were instituted to create a seamless look across the site while making content easily accessible to their users.
*Lead Designer and Senior Art Director
Rett’s Roost is a non-profit organization that offers retreats, peer support, and virtual activities for families who have experienced childhood cancer or child loss.
Rett’s Roost came to Imarc for a pro-bono brand identity project to uplift its brand and refresh its overall look. Imarc worked with the client on discovery sessions, tagline development, brand guidelines, and a new identity.
I was both the lead designer and art director for the updated logo, color palette, and typography. Taking the work that our strategists and copywriters discovered in initial stakeholder meetings, I was able to iterate and sketch out the next generation of the Rett’s owl. The end result reinforced their values and their vision for their brand in the coming years.
The design was applied across social media channels, brand guidelines, swag, as well as a new website.
*Lead Designer & Senior Art Director
Skillsoft, a software company that provides educational technology through learning management software, is a client of Imarc. Skillsoft had acquired SumTotal Systems in 2014 and needed to refresh its overall look. The updated site needed to be friendly, appealing, and familiar to its audience, as well as achieving a positive user experience. The finished site brought those attributes and more as the site has won multiple creative design awards since its launch in 2020.
After the site launch, I have continued to work with the client on landing pages, site design tweaks, and other marketing campaigns.
*Lead Designer & Art Director
Magnitude, a software company that turns data into business insights, came to Imarc for both a website redesign and a creative marketing retainer. The client had acquired multiple companies over the past few years and wanted to combine all companies under one umbrella.
I was both the lead designer and art director for the website redesign, working with our strategists and developers to create the best quality website for the client.
The design utilized the updated Magnitude branding to employ a clean, streamlined experience for the end-user while making all the content available in a digestible manner.
Along with the website, I created ancillary items like social campaigns, landing pages, and iconography.
*Lead Designer & Art Director
LastPass, a password generator and password manager owned by LogMeIn, a client for Lewis. I worked with a copywriter to create an eBook based off a survey conducted by the PR team, as well as an infographic and animated gif that highlighted the key stats within the eBook for LastPass.
*Art Director & Lead Designer
BlueVoyant, a cyber security technology company, came to Imarc for a website redesign. The client was updating its brand and needed a new website to match. They were looking for a clean, crisp website that simplified their offerings and showcased their new look and feel.
I was both the lead designer and art director for the website redesign, working with our strategists, developers, BlueVoyant’s branding agency, and the client to create a website that illustrates their new brand.
The final design utilized the new color palette, iconography, grid style, and imagery to reflect BlueVoyant’s offerings and a better user experience for their audience.
*Lead Designer & Art Director
VMware, a leader in cloud infrastructure and digital workspace technology, was an ongoing social media and project retainer for LEWIS Pulse. I worked on a multitude of projects ranging from social media graphics to microsite design to Converse® sneaker designs, as well as campaign mocks for their yearly conference, VMworld.
*Art Director & Lead Designer
Imarc, a digital agency based in New England (and where I have worked since 2019), creates content for their users on a weekly basis; ranging from blogs, infographics, newsletters, social posts, to name a few. I, along with other Imarc designers, work with the marketing team to ideate and design all designed materials.
*Designer & Art Director
SecurityScorecard, an information security company that analyzes and rates companies based on their cybersecurity risk, is a client of Imarc. SecurityScorecard came to Imarc for a new site based on their recently refreshed brand. The site needed to express the updated branding through new lifestyle imagery, iconography, and textures, as well as a refreshed color palette. The finished site combined all the branding elements together in a brighter, more organized, and clean manner.
*Lead Designer & Art Director
BAO (By Appointment Only), a sales and marketing partner to organizations, came to Imarc for a website redesign. The client was in need of a refresh to their current website to elevate their market presence and content.
I was both the lead designer and art director for the website redesign, working with our strategists, developers, and the client to create the best quality website.
The design applied the current BAO brand guidelines but Imarc reimagined the look and feel of the imagery and content. The updated website resulted in a clean and streamlined approach for the end-user.
*Lead Designer & Art Director
Eagle Iron Works, a mining company that has served the aggregates industry with equipment for over 145 years, was a website redesign project for Imarc. I worked on a homepage redesign as well as a “kitchen sink” page that included numerous designed modules that the client could then use to build out the rest of their site.
*Art Director & Lead Designer
Jenny Craig, a weight-loss program and diet plan, was a client for LEWIS Piston. I was tasked with creating a visually appealing design for their new product, Rapid Results. The Piston team came up with the “Life Can’t Wait” messaging and working with a copywriter and our executive creative director, I helped establish the look and feel for the social campaign. The client was so pleased with the social graphics, that we created a landing page design for the client to gain more interest in the product. I also worked with the Lewis research team on an ebook and infographic based on a survey conducted by the team about weight loss in America.
*Art Director & Lead Designer
Zodiac, a leading manufacturer of swimming pool accessories and automatic pool cleaners, came to LEWIS Piston for a possible partnership. I worked with our executive creative director and copywriter as the art director for this pitch. We were tasked with presenting two different ideas for launching their new pool cleaner. One focusing on lifestyle imagery showing the end result of using the pool cleaner whereas the other idea focuses on the pool cleaner being a hero.
*Art Director & Lead Designer
Intelsat, a communications satellite services provider, was a marketing retainer client for LEWIS. As the lead designer on the account I was in charge of creating all marketing materials from email campaigns, tip sheets, eBooks, print and digital ads, infographics, and landing pages for the client.
We launched a digital campaign for the client called “The Globalized Network”. The client, being one of the largest satellite providers in the world, wanted to change up the messaging and view of how people perceive satellites. In doing so, I utilized emotional black & white photography that encapsulated all the different usages of satellite connectivity paired with strong copy from our marketing team.
*Lead Designer & Art Director
Spiro, a sales platform that optimizes selling, was a client for Imarc. I was tasked with redesigning their website to create a visually engaging, polished look for their brand. Using some pops of color throughout, I created a more modern, streamlined site for the client that focused heavily on their product offering.
*Art Director & Lead Designer
Digital River, a company providing marketing, ecommerce, and payment services, was a client for Lewis. The client came to Lewis for a website redesign. I lead all web items and provided an in-depth competitive analysis, UX audit, and designed the website.
*Art Director & Lead Designer
Hudson Yards, a cultural center and newer neighborhood development on Manhattan’s West Side, came to LEWIS for a possible partnership. I worked with our creative director and senior designer as the art director for this pitch. We were tasked with presenting concepts for launching their real estate development in Manhattan, NY.
*Art Director
Ugam, a global analytics provider based in India, first came to LEWIS to generate a 100-page eBook about Pricing Intelligence. Working with our internal copywriter, I was the lead designer on the project, creating an easy-to-read layout and clean look for the eBook. The client was so impressed by the writing and design abilities of LEWIS that they signed on as a PR and marketing retainer client. I designed anything from white papers to email campaigns, event collateral to infographics for them.
*Lead Designer